Sustainable ComfortMade with 100% Sustainably Sourced CottonSuper Soft Feel, Without The BulkWe went all out with 550 GSM Cotton. What does that mean? It means it's likely the softest & coziest towel you've experienced - without needing to be bulky and heavy. Or in other words, just trust us - it's your new favorite bath towel.Highly Absorbent What good is a towel that doesn't dry you off? The Looped Terry design (on both sides) always picks up what you're putting down. ("Looped Terry" is also a great unused band name, btw)Smart Hanging Loop Hangs easily to dry or store - no more unexpected floor towels!Beautiful (Like You) Your towel style matters. Groovy Flowers Bath Towel